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nouna featured article of merchandise sold at a loss in order to draw customers
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type of: -
nouna person who rules or guides or inspires othersOpposite:
Synonyms & Similar Words
father someone head person somebody boss captain soul chief lead hero model commander guide individual superman superior mortal guru feature trainer leadership politician caller cheerleader employer malik imam pol duce aristocrat chieftain lawgiver headman spearhead instigator bellwether initiator demigod patrician scoutmaster lawmaker ubermensch inspirer torchbearer politico drawing card loss leader choragus civic leader civil leader fugleman galvaniser galvanizer higher-up imaum blue blood puppet leader puppet ruler religious leader role model spiritual leader strike leader superordinate top dog tribal chief labor leader military leader misleader nationalist leader pied piper point man point woman political leader presiding officer